Mixology | Forbes Industries

Mixology is the art of creating individualized cocktail experiences that leave lasting memories. It’s the ability through knowledge, technical skills, and engagement to make a personal connection with each guest.

Why Mobile Mixology?

Social Media.

Today’s Social Media is a powerful communication tool that craves unique and compelling content. Content like drinkable art. Now with Mixology Carts by Forbes Industries, hoteliers can create Instagrammable moments their guests are sure to share on their behalf.

Mobile Mixology provides restaurant and hotel venues with the opportunity to provide today’s guests with the tangible experiences they crave.

The word will get out, and others will want to see for themselves. Their friends will seek out the 360-degree experience they’ve seen second hand on social media, creating viral opportunities for hoteliers worldwide to increase greater guest satisfaction and keep them coming back for the compelling and unique experience of drinkable art.

It really is a win-win for both guests and hoteliers alike.

Offers and Info

Limited time offer!

For a limited time we’ll include Chris Adam’s exclusive Mixology Tool Kit when you purchase a Forbes Mixology Cart.

The kit includes: Ellis Bar Knife, 2x Shaker Tins (28oz + 20oz), Mixing Beaker (20oz), Yarai Mixing Glass(14-3/4 oz, Dual-Sided Hammer Bar Spoon, Hawthorne Strainer, Tall Stainless Jigger, Ice Tongs, Tweezers, Muddler.

Save this offer

Need more information?

Download our detailed guide to the new Forbes Mixology Carts. It has all the information you’ll need to go mobile with Mixology.

Download the guide

Meet Chris Adams

Early in his career

Chris Adams was given the opportunity to be trained by a Master Bartender to not only be technically sound on the art and chemistry of Mixology, but to understand the intangibles, like the shared connection with every guest. Having an in-depth knowledge of all the elements being used was only part of the equation. The stories and history behind those elements and pairings, gave him the foundation needed to maximize the skills as a Mixologist.

One missing piece

was a unique method to deliver these experiences to guests. In collaboration with Chris, the Forbes Design Team sat down and started to develop several design concepts. The following are the result; a complete line of Mixology Carts that are specifically focused to locally and aesthetically enhance the show of the Mixologist, their tools and ingredients in a simplistic yet presentable setting.

“Mixology for me, now is no longer simply about cocktails,
it’s creating a 360 degree experience”

Chris Adams

The Lineup

With 5 different base models all stemming from classic Forbes Industries designs you will surely find a mixology cart to fit your decor

Features

Each Mixology Cart has 3 price points to fit any size budget. Elite, Executive, and Essentials.

	Essentials	Executive	Elite
Butcher block work surface or black/white polyethylene work surface (depending on model)
Perimeter gallery rails on middle and base shelves
Four swivel casters (two with brakes)
Two standard speed rails
Two sliding speed rails
Flip-out amenity drawer to store napkins, stirrers, etc.
Two customizable ice bins
Stainless steel drip tray
Adjustable glass dividers on center shelf
Built-in Mixology tool storage
Built-in condiment station with condiment tray or mason jars (depending on model)
Built-in glass rinser
Drink presentation platform
One-third enclosed cabinet for additional storage

Executive and Elite Features

All carts (except Cartwheel) at the Executive and Elite price point include customizable cold storage and can be upgraded with a built-in glass rinser.

Built-in glass rinser
Executive and elite models are available with a built-in glass rinser which is essential for protecting the flavor and integrity of your beverage by keeping glasses clean, in turn ensuring a perfect drinking experience. With ease of use in mind, just press your glass down on the spring activated platform to dispense water as needed.

Mix, match, make it your own
The customizable ice bins were specially designed to deliver a truly unique operator experience. With several insert sizes, height options, and movable dividers available, the operator is able to set up custom storage configurations as needed. Additionally, we took the liberty to size the ice bins to be able to accept standard food pan sizes if desired for dry storage.

Benefits

Built-in Everything

These Mixology Carts were designed with functionality in mind. Our top tier models are available with all of the bells and whistles including adjustable gallery rails, extending speed rails, a built-in condiment tray and drip tray, storage for liquor; mixology tools; crushed and large format ice; a glass rinser and so much more.

Three Top Configuration Options

Depending on your operation, most are available with three top configuration options ranging from a clean open work surface to fully upgraded with all of the bells and whistles.

Customizable Cold Storage

Designed with user experience in mind, our insulated Mixology Carts are specifically designed to accept standard size food pans. This allows for organization of ingredients that may require dry storage keeping them cool and separate from your ice. Fill up larger pans with crushed or large format ice at arm’s reach with built-in storage and swap on the fly.

Multiple Price Points

Each design is offered at multiple price points to ensure you get the Mixology Cart you desire at a price p oint that fits your budget.

Boosted Social Media Presence

With all the hype around social media presence, Mixology Carts are sure to create those special one-of-a-kind post worthy moments that everyone will want a piece of.

ROI

Mixology Carts are income generating machines on wheels. Professional Mixologists thrive on creating unique personal experiences that everyone wants to be a part of. Our Mixology Carts are the perfect tool for taking the show to the guest.